Customer Lifetime Value

What if online shopping were just like window shopping in the real world, where you stumble upon an item you never expected to find and love? Where, instead of your searching for a product, the product actually finds you? This…

Customer lifetime value is a key metric to calculate, but not always an easy one, and marketers may need to compromise in order to make it a business priority. By Michael Barnett Customer lifetime value (CLV) is one of a…