Digital Marketing Trends

Marketing practitioners have expressed their views on the challenges facing digital marketing practices in Nigeria. The experts, Dr. Tayo Oyedeji, CEO, Publicis Groupe Nigeria, and Okeroghene Egbi, Head of marketing, Renmoney,…

Chatbots have been around for some time now. The technology, which combines the use of text, voice and messaging to converse directly with consumers, has been used longer than virtual reality. But this year, it’s taking the spotlight.…