Fanta

Coca-Cola has unveiled a new global brand identity for its soda brand Fanta. It is interesting to note that Fanta's rebrand follows the redesign of two other leading drinks brands in the sector. Beverage Company, PepsiCo…

Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through a marketing and promotional campaign designed to appeal to millenials. For the first time, the…

Following the attendant panic that preceded the recent court order on Fanta and Sprite use of preservatives like Benzoic acid, medical experts have come out to assure consumers of the brand that the drinks are safe for consumption.…

 By Abutu Agada The management of the Nigerian Bottling Company, NBC, has made clarifications following safety concerns in recent times over the use of benzoic and ascorbic acids in its products. In a statement made available to Brand…