First Katalyst

Marketing and marketing communications experts have urged marketers to rethink and put the customer at the centre of their strategy, and think beyond the four Ps of marketing if they want to remain relevant. They made…

Agnes Aileluohia, COO, First Katalyst Marketing. Frontline BTL agency, First Katalyst Marketing has elevated its Client Service Director, Agnes Aileluohia to the position of Chief Operating Officer (COO) with immediate effect from…

  In chemistry, a catalyst is referred to as a substance that causes or accelerates a chemical reaction without itself being affected. A catalyst is also said to be person or thing that precipitates an event or change. Thus, for an…