Global Ad Spend

Global advertising spend is expected to rise by 8.3% – or $67.3bn – to $880.9bn this year, according to WARC report. The expected rise is due to events in the second half of the year, most notably the US midterm elections and the…

Global ad spend its predicted to increase from US$407 billion this year to US$753 billion in 2026, marking a 85% growth. According to Juniper Research's latest report, mobile in-app revenue will account for 56% of global spend by 2026.…

Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $408 billion. According to the Dentsu Global Ad Spend Forecast, spend will reach $745…

Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion this year -- to $155.6 billion due to the COVID-19 pandemic. It is the worst decline on record, according to advertising and marketing research company WARC. …

A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money. Following an analysis of WARC’s adspend data for its 12 key…