Google

Google, Facebook, Alibaba, Baidu, and Tencent continue to lead in digital advertising and marketing growth -- specifically in the fourth quarter of 2017, according to new research. Forrester reported recently in a report titled…

Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a YouTube video, unlike Trueview…

Google has unveiled a new app, Google Go, in Nigeria and other countries in Africa in a bid to give users a faster and lighter way to search and access the internet. Weak data connectivity, high data costs and low RAM or storage…

YouTube launches 'TrueView for reach' format to help brands catch a 'scattered' set of eyeballs. YouTube announced the addition of a 'TrueView for reach' format to its 6-second TrueView ad product offerings. This announcement came…

Google has concluded plans to empower tech start-ups in Nigeria, Kenya, South Africa and others with two scholarship programmes; developer scholarships and Launchpad Accelerator. During a media parley held in Lagos recently, Google…

YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels…

Brands must inject “assistive” layers into their strategies at various stages of the purchase journey, a leading executive from Google, the tech company, has argued. Jim Lecinski, VP of customer solutions at Google, discussed this…

Google has unveiled two tools that it says will help give businesses a better sense of where they stand when it comes to mobile site speed. According to Google, 53% of mobile site visits are abandoned if pages take longer than three…

Facebook's share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. The data, according to the Shareaholic Traffic Report. suggests that search made a comeback in 2017, after pacing behind social …

Google has today (February 21) announced AdSense Auto ads, a new feature to its adtech offering which it claims will help publishers better monetize their websites using machine learning. The online advertising behemoth claims its…