GroupM

WPP’s GroupM has announced a global carbon measurement framework to measure and reduce ad-based carbon emissions. The framework seeks to break down the media value chain and define data inputs to measure emissions across the…

GroupM has announced the launch of a new “premium marketplace” enabling programmatic buys for CTV (connected TV) inventory, and as part of it is introducing “disruptive new pricing models” enabling its clients to have the option of…

Facebook media agency incumbent GroupM has withdrawn from the client’s ongoing global agency review. Facebook kicked off the review in March of this year. GroupM’s Mindshare has been the primary incumbent while Dentsu has held a…

While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok owner Bytedance, which barely even existed just a few years ago. The…

GroupM, WPP’s media investment group, today announced that Krystal Olivieri has been elevated to the role of global Chief Innovation Officer. This newly created role advances GroupM’s directive to better leverage scale to innovate,…

WPP’s GroupM has formed the Media Inclusion Initiative, a program to support and grow diverse and Black-owned media companies and creators, with an initial focus on Black-owned media and creators. Under the new initiative GroupM…

Explosive e-commerce sales are on track to top out at £3.9tn before 2020 mercifully ends, according to a new calculation by GroupM. For its first-ever e-commerce forecast, GroupM tabulated estimates of historical and forecasted…

By Larissa Faw GroupM and eight media, technology and publishing groups, including Google, Disney, and Twitter, are joining forces to launch the New Majority Coalition, a consultancy designed to help brands better adapt to…

The Media Independence space is not without its own emerging game changers. Algorithm Media, a marketing communications Group with core offering of media strategy, buying, planning and control using consumer insights garnered from…

GroupM is ramping up WPP’s efforts to encourage greater collaboration across agencies by merging its disparate brand offices into large, campus-style hubs. It’s a strategy its chief executive believes will be rolled out across the…