IBM

Omnicom Group has secured IBM’s global media mandate following a competitive review, marking a significant shift in the brand’s agency structure. The win comes after a final pitch battle with Publicis Groupe, positioning Omnicom at…

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone. Pepsi swapped places with the mobile network, which dropped…