Integrated Marketing Communications

By Nicole RodriguesI’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning…

By Azeez Disu The third wave of Covid-19 called the Delta Variant is currently causing a major threat around the world forcing companies to rethink the new normal, their business, and marketing strategies. Since the Covid-19 first…

BRAND COMMUNICATOR, Nigeria’s most consistent brand and marketing communications magazine is set to organise BRANDCOMFEST scheduled for Thursday and Friday, May 23rd and 24th at the prestigious Shell Hall, Muson Centre, Onikan, Lagos.…

By Azeez Disu Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not…