Do Jingles Hold the Key to Wooing Consumers, Or Are They Just Humming Tunes?
Airtel's memorable jingle '444', MTN's 'Saka I don Port', Indomie's 'To me, To you', Minimee Noodles’ 'Bam bam lala' and Milo’s ‘Kpa Kpa Kpa’ are some jingles that have all etched themselves into the collective memory of viewers…