LaCasera

Though 2024 is still at its embryonic stage, the battle lines for the expected CSD cataclysmic war in Nigeria this year were drawn in 2023.   Brand Communicator’s Editor,  Usukuma Ntia, in his second feature on what to expect in 2024,…

“Na cooperation dey make rice full pot,” so says a popular pidgin proverb. Another one intones, “two heads are better than one.” Yet another says, “alone we can do little, together we can do so much.” The place for collaboration for…

Gradually, brand wars are moving to online space. Smart youthful brands with millennial as targets often explore opportunities created for consumer bonding especially on social media. Lacesera, a brand of carbonated Soft drink…

Having broken the monopolistic stranglehold jointly held by Coca-Cola and Pepsi, disrupted the space by being the first to introduce soft drink in PET bottle in Nigeria and the first to democratize chapman with the introduction of…