Marketer

The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place…

Dentsu Aegis Network spoke with 1,000 marketers about the state of the industry Vector illustration - Time will tell By Diana Pearl Today’s CMOs are faced with a multitude of challenges—new and changing technologies, fewer and…

Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising. After…