marketing spend

Just as we thought we were entering the greener pastures of a post-pandemic world, economists are sounding the alarm on a possible recession. As a parent, I worry. As a consumer, I share the frustration of higher prices at the gas pump…

As you may know, the most common fee structures for digital marketing management include paying a retainer or a percentage of a brands’ marketing spend to the agency in fee. The first method makes total sense; the agency charges an…

By Larissa Faw The past decade has been defined by digital transformation. Brands put it in the “important but not urgent” category, consultancies made money on consulting rather than creating, and brands focused on laying…