Martech

Balaji Vaidyanathan is an award-winning and accomplished global marketing leader with over 20 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives, leading from the front to build and…

Elo Umeh, Martech expert and Managing Director of Terragon Group has outlined five (5) defining trends and drivers of the digital economy in Africa. Umeh revealed the five trends in his presentation at the Media Independent…

Marketers are buying new technology, but they admit that 40% of the martech at their disposal is going unused, according to The State of Martech 2022, a study conducted by software provider Clevertouch in partnership with the…