Merkle

Dentsu has launched an integrated gaming offering for brands, Dentsu Gaming, which seeks to help clients explore the increasingly lucrative channel. The Dentsu Gaming ‘solution’ will offer clients of Carat, Dentsu X, iProspect,…

Dentsu Aegis Network's Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic…

Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency,…

Dentsu Aegis Network closed 2017 with a net new business balance of $2.34bn (£1.68bn) and three of its agencies in the global top five agency networks. Some of the biggest accounts DAN won last year in media billings were:…