Mobile advertising

By Azeez Disu "Innovation is the ability to convert ideas into invoices" L. Duncan once said, but amazingly this is essential for any business solution. With the intent to help brands and advertisers reach their customers and…

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the…

BBM has signed Eskimi, a global programmatic platform as its exclusive mobile advertising partner in Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to provide an enriched user experience, while…

By Tunji Faleye In the present human endeavours one does not need to be told the efficacy of mobile phone.  When it was invented as a channel of communication by John F. Mitchell and Martin Cooper of Motorola in 1973 using a handset…