Mobolaji Caxton-Martins

Often times, I am teased by adjacent-industry colleagues about how marketing is simply a fluffy decoration around a business and while they acknowledge it is necessary, it also is a huge cost-center and we, marketing…

  By Chiamaka Ezeonwuka & Mobolaji Caxton-Martins With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding.…