Native Video Ads

Native video ads in the open web produced a stronger impact on brand favorability and consideration than social or video platforms in a new study. Results of the Kantar-conducted research, described as an independent multichannel…

By Alex Khan-15 August 2019 07:48am Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile…