Nigeria’s Advertising Industry

A new report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations has shed light on the advertising sector's contribution to the nation's Gross Domestic Product (GDP),…

After years of persistent calls for a regulatory framework that stakeholders can collectively key into, the Advertising Practitioners Council of Nigeria (APCON) has unveiled the new Advertising Industry Standard of Practice (AISOP)…