online

Ads running traditional lengths of 15 or 30 seconds were the most preferred in a survey of U.S. adults conducted by Research Intelligencer and Pollfish and as reported by MediaPost. For TV ads, 46.5% of respondents said 30-second ads…

The amount of time consumers spend online each day will overtake that spent watching linear TV this year, according to new projections from GroupM. Total daily online time is expected to amount to 221 minutes (3h 41m) in 2018, up by…

Global advertising expenditure has recorded its largest upgrade in seven years on the back of rapidly rising confidence and booming online spend, which is expected to exceed 40% of global adspend this year. Zenith’s latest…

Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience…