Out-Of-Home

Optimum Exposures Limited, Africa's leading innovative Out-of-Home (OOH) company, proudly announces the launch of The Elephant Majestic, a groundbreaking billboard located at Ijora Lagos. Towering at the height of a 15-storey…

One of Africa’s foremost Digital Out-Of-Home (DOOH) powerhouses, Alpha and Jam Ghana has secured a 10-year concession deal on the biggest advertising site in Ghana - the Danquah Circle. According to available information, the…

Prince Shola Rotimi, CEO, Eagleserve An Out-of-Home advertising practitioner based in Abuja and Chief Executive Officer of Eagleserve, Prince Shola Rotimi has urged government to come to the rescue of Integrated Marketing Communications…

As more of the population moves to cities—and beyond TV, laptop and smartphone screens—marketers need to take it outside. By Michael Rosen Video is becoming the go-to format for media consumption, but platform and audience…

L-R: Ayo Oluwatosin, GMD, Media Seal; Tosan Omagbemi, MD, Interaction Channel Ltd.; Srikanth Ramachandran, Founder/CEO, Moving Walls; Dr Ken Onyeali Ikpe, President, MIPAN and Emmanuel Agu, Group Marketing Director, JOTNA Nigeria Limited…

Tayo Osikoya,MD, NIMBUS By Azeez Disu “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation. “ Dean Kamen once said. Truly, the unveiling of the new digital signage screensinstalled at…

L-R: Ayo Oluwatosin, GMD, Rosabel Group; Srikanth Ramachandran, Founder/CEO, Moving Walls and Tosan Omagbemi, MD, Interaction Channel Ltd.   Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL), in…

The out-of-home media sector is enjoying a global growth spurt courtesy of a jump in sales across the Asia Pacific region, which is now the single most important territory for OOH. It posted $13bn in revenue for 2018, equivalent to a…

By Tunji Faleye The recent MTN Man-in-The-Box billboard was an innovative out-of-home campaign many Nigerians will never forget in a hurry. This inventive advertising billboard was stationed along Lekki Expressway Lagos, causing a…

The Out-Of-Home (OOH) sector of the IMC industry in Nigeria was the worst hit by the recession that destabilised the country’s economy in 2015. Coupled with its challenges of multiple taxation / over taxation, community issues with Area…