Pepsi

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone. Pepsi swapped places with the mobile network, which dropped…

The cola wars are getting serious again. PepsiCo on Thursday conceded that its marketing spending was not adequately keeping pace with Coca-Cola. Its executives pledged to pump more money into its struggling soda business after its…

Brand Communicator Team recently caught up with Norden Thurston, Head of Marketing, 7up Bottling Company in his office. In this exclusive interview, he bares his mind on the "Long throat" campaign, the carbonated soft drink market in…