Predictions

James Stokes, Enterprise Team Lead UK & Ireland at Infobip takes a look at blended channels, 5G, RCS, SMS, and beyond as he assesses the comms trends of the industry in 2022 Restrictions imposed by the pandemic…

By Moshe Vaknin YouAppi CEO and co-founder, Moshe Vaknin, lays out the trends, market forces and macro events that will drive the mobile app market in the New Year. As we close on what has been a most eventful year, it’s time to…

By David Tiltman, Warc In December 2017, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2019. We’re getting ready to launch the…

Innovative advances in technology, coupled with seamless in-store shopping experiences, are among the top predictions for 2019’s global retail trends. Toby Pickard, head of insight, innovation and futures at IGD, said: “In 2019,…

From political and social unrest sparking controversial ad campaigns to the complexities of GDPR, 2018 has been a wild ride for CMOs. With all that turmoil, marketing chiefs may very well be looking forward to what the New Year has to…