Recession

A recent study revealed that 38% of brands are already in ‘recession’ even as economists have not yet declared an official recession, this is according to the study conducted by Brand Keys. "Nearly seventy percent of consumers…

COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at…

We’ve had recessions before, and the argument has long been made for why brands must market their way through a downturn. But what about the nuance of that marketing? Where should the emphasis lie to ensure the best use of budget and…

If there is a "bottom" to the rollback of ad spending during the COVID-19 pandemic, it probably hasn't come yet for about half of ad executives. That's the finding of a report published by equities research firm Pivotal Research Group,…

Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of the WARC Guide to Marketing in the COVID-19 Recession. The scale of the decline of the global…

By Tunji Faleye Towards the end of 2017 and barely few weeks into 2018 many analysts predicted trends that will shape the Nigerian economy outlook coming from the background of a battered economy, no thanks to…

Often times, I am teased by adjacent-industry colleagues about how marketing is simply a fluffy decoration around a business and while they acknowledge it is necessary, it also is a huge cost-center and we, marketing…