Research

A new research has revealed that brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies. The finding is according to data from Emodo Institute, the research arm of Ericsson-owned Emodo.…

Omnicom Media Group (OMG), Yahoo and Amplified Intelligence new research has revealed when consumers pay attention to ads -- and when they don't. Findings from the research conducted across Yahoo’s digital properties…

By Yennah Smart The speed of change today is like nothing we have experienced before. Technology is getting smarter, and we now have more access to digital devices and social media, which enhance our awareness of global issues. It…

Male hand holding TV remote control. As the COVID-19 pandemic continues to keep consumers in their homes and on their devices, OTT consumption across Southeast Asia has seen strong growth.* It has become one of the fastest growing media…

Research from news publisher Reach claims that the risk of brand safety issues on trusted news sites has been overstated. Marketers have grappled brand safety fears since 2017, when many learned they were directly funding Isis via…

A new study has revealed that the path to purchase involves a collaborative process within the family, stating that kids and parents especially moms play critical role. The research compiled by the research & Insight team…

New research from online brand management company Yext offers insight into how people’s use of online search has changed around the world since the COVID-19 pandemic took off. Its COVID-19 Global Search and Engagement Report, based…

Ads running traditional lengths of 15 or 30 seconds were the most preferred in a survey of U.S. adults conducted by Research Intelligencer and Pollfish and as reported by MediaPost. For TV ads, 46.5% of respondents said 30-second ads…

US tech giant Google plans to open an artificial intelligence (AI) research centre in Accra, the capital of Ghana, to explore the potential uses of the emerging technology in Africa. It is expected to open later this year and will…

Google, Facebook, Alibaba, Baidu, and Tencent continue to lead in digital advertising and marketing growth -- specifically in the fourth quarter of 2017, according to new research. Forrester reported recently in a report titled…