ROI

Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low. It may feel counterintuitive for marketers even to consider increasing spend in…

While poor ROI might cause brands to pull back on spending, research by Nielsen suggests that media spend needs to be higher to cut through and generate revenue. Nielsen’s debut ROI report highlights what it calls the ‘50-50-50…

ROI (return on investment) concepts on chalk board Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI while also illustrating some ways to…

Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1, according to an analysis of WARC's database of 1,169 case studies of successful advertising campaigns. This means that, on average,…

As a business, you know that social media is an important part of your overall digital marketing strategy - of course you do, it’s 2019. Social media has so much potential; it could drive your sales, increase your ROI and contribute to…

Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media…