Sinmisola Hughes-Obisesan

sinmilola Hughes-Obisesan Nigeria’s Sinmisola Hughes-Obisesan, a creative advertising Amazon has been named in the jury line-up of global experts selected to define the global benchmark for creativity this June at the prestigious Cannes…

Snmisola Hughes-Obisesan Insight Redefini Group, a member of Troyka Holdings has deployed Sinmisola Hughes-Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One initiative. Formerly…

The traditional mind set of many Nigerian brands is making it difficult for the country’s advertising industry to keep pace with the new global data-driven approach, which would make better inroads into the country’s young consumer…

Sinmisola Hughes-Obisesan has been appointed as Creative Director of Leo Burnett Lagos after serving as Creative Director of Insight Publicis, its sister company under the Troyka Holdings. Leo Burnett, is globally the Publicis…

By Tunji Faleye Introduction Competition in the Carbonated Soft Drink (CSD) category of the fast moving consumer goods sector in Nigeria has always been a straight battle between two major rivals namely: Coca-Cola and Pepsi.…