Strategies

By Sammy Ahmed In this time of upheaval, many brands are asking themselves the hard questions: Is now a good time to launch a new product? Can we use messaging that’s lighthearted and playful at a time when people are neither?…

Data used to be misunderstood. Companies hungrily gathered all of the data they could to drive business without necessarily knowing what to do with it. Today, marketers have a better understanding of what that data means, but still…