Study

A new study from Twitter and Publicis has revealed how brand conversations influence consumer spending, noting it is influential at every stage of the purchase journey. Twitter teamed with Publicis to study 9,600 consumers on six…

Consumers are willing to share personal data in return for relevant streaming TV advertisements, Infillion found in a study that could have meaning for all media. Of the individuals polled, 73% say the ads they see are…

Gen Z consumers would rather engage with brands on social media than through traditional means like email, according to 7 Key Consumer Expectations Impacting Social Media Success Today, a study released Tuesday by Emplifi, conducted by…

New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising this…

Email marketers may be faced this holiday season with a high level of consumer suspicion. A poll by Red Points shows that 56% of consumers believe they have purchased a fake item during the holidays. Another 40% contend that…

REZWANA MANJUR While many industries were hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less, the hardest hit industry was undoubtedly travel. However, with…

A stunning 78% of consumers value their privacy over customized marketing, according to a study by enterprise customer data platform Treasure Data. Yet, 66% are buying online more than they did prior to the COVID-19 pandemic, and…

A new study has revealed media and marketing professionals are among the least optimistic when it comes to their future financial and job security, as the effects of the COVID-19 pandemic continue to be felt. The research from the…

Digital advertising spend rose by 58.2% worldwide at the end of 2020 YoY as brands sought to reach people at home, according to Social Media Trends report, a study by Socialbakers. The ad-spending totals declined as the…

By Ray Schultz People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly…