Study

Multinational companies are turning to influencer events and virtual/digital marketing activations amidst the global pandemic, according to the latest study under the World Federations of Advertisers' (WFA) latest Crisis Response…

The biggest concern of people around the world is the COVID-19 pandemic, followed by racism, according to a recent study. McCann Worldgroup Truth Central - McCann Worldgroup’s global intelligence unit - has just published the study…

A new study has revealed that the path to purchase involves a collaborative process within the family, stating that kids and parents especially moms play critical role. The research compiled by the research & Insight team…

Of the 2.8 million online pages containing COVID-19 related keywords across GumGum’s publisher network, 62% were considered brand safe, according to a study by the artificial intelligence company and its content classification and…

Independent digital agency LAB and Immediate Future have released a new study, B2CTO, which looks at C-suite tech buyers’ psychological motivations and social media behaviours. The research reveals senior IT and technology buyer's…

Marketing spend by financial services businesses on content creation is expected to increase significantly this year, but advertising in print and TV is set to drop, according to a survey of financial services marketers. While…

Ads running traditional lengths of 15 or 30 seconds were the most preferred in a survey of U.S. adults conducted by Research Intelligencer and Pollfish and as reported by MediaPost. For TV ads, 46.5% of respondents said 30-second ads…

A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money. Following an analysis of WARC’s adspend data for its 12 key…

A new survey from the Association of National Advertisers shows strong and growing approval of influence marketing, with more than 75% of them using it, and 54% saying they were satisfied or very satisfied with how well it works.…