TV

The cost of advertising in media channels such as TV has surged due to inflation, according to an analysis by WARC Media. Its latest Global Ad Trend report, The rising cost of incremental reach, reveals that, globally, TV CPMs…

This year we saw a decade of media evolution taking place in a few short months. But this has also led to some very interesting trends reemerging. For example, as viewers reprioritise the importance of family relationships, the TV will…

By Tokunboh George-Taylor Most companies develop a robust crisis communications manual. However, a few would have anticipated a pandemic like COVID-19. In the past weeks, brands were not sure when, what and how to communicate. It…

Mid-January, leading TV entertainment provider, MultiChoice Nigeria embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access…

With an ever-expanding list of video ad options, marketers must evaluate platforms based upon a set of fundamental elements and make impartial assessments of their ability to build brand success, according to a leading industry figure.…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…

Ads running traditional lengths of 15 or 30 seconds were the most preferred in a survey of U.S. adults conducted by Research Intelligencer and Pollfish and as reported by MediaPost. For TV ads, 46.5% of respondents said 30-second ads…

The amount of time consumers spend online each day will overtake that spent watching linear TV this year, according to new projections from GroupM. Total daily online time is expected to amount to 221 minutes (3h 41m) in 2018, up by…

TV advertising revenue dipped 3.2% in 2017 from the previous year’s record high while radio spending last year jumped 5.2% to its highest ever figure, according to new data. Figures provided by commercial TV broadcasters to Thinkbox,…