Volkswagen

Volkswagen landed itself in a sticky situation this week after its April Fool's stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division…

Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously bounce back. Peter Walshe, Global BrandZ Strategy Director, explains how brands can earn staying power. There are brands that die…

Microsoft Corp. and Volkswagen are set to strike a deal to use the U.S. software giant's cloud technology to connect the auto manufacturer's entire vehicle fleet as the world's biggest carmaker steps up its transformation into digital…

German automaker Volkswagen plans to evolve into a “mobility service provider with a connected fleet” and it has taken two significant steps towards this goal. The company announced last week that it would invest €3.5bn ($4bn) by…