World Federation of Advertisers

In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.The landscape of…

Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when…

A new World Federation of Advertisers (WFA) report, titled “Clients and Creativity” conducted in partnership with Contagious and The Observatory International, has revealed a huge disconnect among client-side marketers, between…

The World Federation of Advertisers (WFA) has released a new report called “The Capability Gap,” that finds that multinational marketers have major media capability gaps. The study is developed in collaboration with Ebiquity. …

The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA). The WFA research highlights…

The World Federation of Advertisers (WFA) is setting up a diversity task force designed to challenge the global advertising industry to better represent and support diverse identities when marketing to consumers. Diversity has been…

The World Federation of Advertisers (WFA) has appointed the Acting President of the Advertisers' Association of Nigeria (ADVAN), Bunmi Adeniba, as the Regional Vice-President for Africa of the organisation. Adeniba who is also the…

Large companies overwhelmingly want to switch the way they pay ad agencies to a model based on outcomes, a new global study shows. Research by the World Federation of Advertisers, in partnership with management consultants The…

The World Federation of Advertisers (WFA) has published a Manifesto for Online Data Transparency, calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data. The…