By Tunji Faleye
In a bid to make laundry experience easier and more exciting for Nigerians, Unilever Nigeria, world’s renowned producer of Fast Moving Consumable Goods (FMCG) recently unveiled the new improved Sunlight 2-in-1 detergent, which offers a unique fragrance that gives bursts after bursts of freshness, incomparable washing experience and prices as low as N10 per pack.
To demonstrate the efficacy of the all-new Sunlight 2-in-1 detergent, consumers, retailers, as well as some notable Nigerian entertainers including Ara, Mercy Aigbe-Gentry, Chidinma, Empress Njamah and many were invited to demo washes in Abuja and Lagos.
The all-new Sunlight 2-in-1 detergent which is gentle on clothes, yet tough on ingrained stains,is available in two variants ofSunlight Spring Sensation and Sunlight Tropical Sensation.
Speaking at the re-launch, Ojeabuo Akhiojemi, Brand Manager, Sunlight, remarked that Unilever has a tradition of commitment to customer satisfaction and would keep evolving ways to make laundry less stressful and more affordable for customers.
“We pay attention to the feedback we receive from customers about what they expect from their laundry detergent. A superior clean, an exciting fragrance and freshness, and affordability are high on the list, and we have ensured that the new Sunlight 2-in-1 detergent meets all these requirements,” Akhiojemi said.
“The new improved Sunlight 2-in-1 detergent offers a winning combination as it has all the components of a gentle, yet effective detergent while offering a variety of pack sizes suitable for everyone’s needs. It also has an exciting new fragrance that leaves your clothes with a refreshing scent long after washing,” he added.
Unilever Nigeria is also introducing with the brand re-launch, a 225g pack at N100 and a 25g pack at N10, to offer Nigerians more options.
Akhiojemi said, “Sunlight has been in the market for almost a decade now and since then, we have seen it grow from strength to strength. The idea behind the re-launch is what informed the initial launch, which is innovation and constantly growing the business to suit our consumers per time. So, what we did was based on the feedback we got from our consumers about how they love the fragrance. We then decided to re-launch the brand with better cleaning properties, and more improved fragrance.
“Basically, what we increased were the elements that people already love. For instance, apart from the fragrance, we also increased the cleaning power which gives you a better wash.”
According to Akhiojemi, asides from the better cleaning and more improved fragrance, Unilever launched a 225g Sunlight at N100because the company understands that in today’s world, everybody is trying to be financially savvy and get value for whatever money they spend. Unilever also had lovers of sunlight who might not be able to afford the packs that are in the market in mind, in pricing the new variants. “That means whatever their budget may be, there is a Sunlight that they can afford including 2kg for longer wash which is sold for N750 in the market.”
He asserted that, “Of all the detergents you have out there, Sunlight is one of the best, if not the absolute best and that is because Sunlight is gentle on coloured clothes, tough enough to be effective on white clothing and gives you an awesome fragrance that gives you a lovely wash and post-wash experience which are benefits no other detergent in the market offer presently.”
Sunlight 2-in-1 detergent was launched less a decade ago and the brand has grown to become one of the most loved laundry detergents in Nigeria. Its Spring Sensation (Sunlight Yellow) and Tropical Sensation (Sunlight Pink) offer consumers dual benefits of effective stain removal and delightful long lasting fragrances. Sunlight’s rapid growth is driven by Unilever’s culture of constant consumer- led innovation.
Sunlight is committed to delivering an affordable high quality detergent to Nigerian consumers and would continue to innovate to meet their needs.
Unilever Nigeria Plc is located in Lagos, Nigeria. The company is working in food manufacturing, industrial premises and warehouse refurbishments business activities.
It was incorporated as Lever Brothers (West Africa) Limited on the 11th of April, 1923 but the company actually started with the founder’s trading interests in Nigeria and West Africa since the 19th century. Unilever Nigeria Plc started as a soap manufacturing company and is one of the oldest surviving manufacturing organizations in Nigeriatoday.
After series of mergers/acquisitions, the company diversified into manufacturing and marketing of foods, non-soapy detergents and personal care products. These mergers/acquisitions brought in Lipton Nigeria Ltd in 1985, Cheesebrough Ponds Industries Ltd in 1988. The company changed its name to Unilever Nigeria Plc in 2001.
Unilever Nigeria Plc is a public liability company quoted on the Nigerian Stock Exchange since 1973 with Nigerians currently having 49 per cent of equity holdings.
Unilever’s products cover food brands such as Blue Band, Knorr, Lipton and Royco as well as Personal Care brands like Close up, Lifebuoy, Lux, Vaseline and home care brands like Omo, Sunlight.