Seni Adetu’s Algorithm Media Makes Grand Entry

Algorithm Media Limited, a new media buying agency floated by the first and only former Nigerian Managing Director at Guinness Nigeria, Seni Adetu, has announced its grand entry into the into Nigeria’s marketing communications industry at the Four Points By Sheraton Hotel in Lagos recently.

The launch also served as a platform to announce the agency’s  affiliation with GroupM, a global media services company. It featured a media launch in the morning and the main event in the evening.

The event had a panel discussion featuring the creme de la creme of Corporate Nigeria led by Ernest Ebi, Chairman, Fidelity Bank Plc and having notable personalities that included Peter Njojo, President Coca-Cola West Africa, Nnamdi Okonkwo, MD/CEO Fidelity Bank Plc, Michael Ikpoki, Former CEO MTN Nigeria, Juliet Anammah, CEO Jumia, Mo Abudu, CEO Ebony Life TV.

Speaking on the partnership, Seni Adetu said: “Similar to all GroupM partner agencies, Algorithm Media runs an independent operations in its own right. We however have the leverage and the opportunity to collaborate with GroupM on activities that include content creation, digital advertising, proprietary tool development and other business-critical capabilities.

“As a glocalised media specialist company, we aim to become the “go to” media agency for creative media planning and buying. When the client needs reassurances of commercial benefits from their media spend and 110% governance assurance, we would ask they speak to us”, Adetu said.

Adetu also noted that as an affiliate of GroupM in Nigeria, its staffs would be trained, knowledge would be shared and that would facilitate the development of the media landscape in the country.

Managing Partner, GroupM, Sub-Saharan Africa, Mr. Gavin Duke revealed that the partnership is based on trust and the confidence that the Algorithm Media can deliver. He further explained that the partnership will help Nigeria media buying industry grow.

Algorithm Media offers exceptional media consultancy services in the areas of media strategy, planning, buying and control using consumer insight garnered from industry research and reliable market intelligence. Among the young agency’s rich clientele is Facebook and FrieslandCampina WAMCO.

GroupM is the world’s largest media investment group with more than $106bn billings. Leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. It operates 400 global offices in over 100 countries around the world.