Noah’s Ark Leads Nigerian Agencies Pan – African At Cristal Festival



Noah's Ark
Lanre Adisa, CCO, Noah’s Ark.

By Abutu Agada

Nigeria’s most globally acclaimed communications agency, Noah’s Ark Communications has added more laurels to its collections with an impressive show at the just concluded African Cristals festival in Marrekesh, Morocco by clinching the highest number of awards at the Pan-African category.

At the Pan- African category, Nigeria got 12 awards out of which Noah’s Ark got 8 (2 Sapphires and 6 Emeralds) while DDB Lagos, Leo Burnet Lagos, SO&U and X3M got an emerald each.

A further breakdown of how Nigerian agencies faired at the pan – African level of the awards reveals that Noah’s Ark got two continental Sapphires in the film category for its work on the Smoothie (30 days challenge) on the Three Crowns brand and for its work on Tea (30 days challenge) for the same brand.

The agency further got six Continental Emeralds. A breakdown shows that it won two of the Emeralds in the press category for its work on the Hypo brand, two in the outdoor category on its work, ’Pillar of Support’ on the Three Crowns Milk brand, one in the film category for its work on the Airtel brand and one in the integrated category for its work on the Three Crowns Milk.

Other Nigerian agencies that featured on the pan-African category include X3M Ideas that won one Continental Emerald in the Promo and Direct category for its work on the Oando O-Gas Switch for Oando Marketing and DDB Lagos with a Continental Emerald on the press category for its work on the Infinix Zero Series for the Infinix brand.

Others include SO&U with a Continental Emerald for its work on ‘Grandpa Goes to London’ for the Glo brand in the film category and Leo Burnet Lagos also with a Continental Emerald on its work for Heritage bank- ‘Inner Potential in the radio category.

At the Nigerian regional level, a total of 16 awards were given. X3M Ideas got one Cristal for Oando O-Gas and one Emerald for Etisalat Super Recharge. Leo Burnet Lagos got one Sapphire for ‘Inner Potential’-Radio (Heritage Bank).

DDB Lagos got one Sapphire for Infinix press and one Eemerald for ‘Save a Child’ (Bill and Melinda foundation).

Noah’s Ark also emerged the most awarded agency in the second level category with 10 awards. The agency got seven Sapphires for Three Crowns across press (Smoothie and Tea), Outdoor (Pillar of Support), African Culture and integrated (30 Days Fitness Challenge) with other three Emeralds awarded to ‘Moments’.

Speaking on the awards exclusively to Brand Communicator, Maurice Ugwonoh, Creative Director, Noah’s Ark, said, “our mission is to be in the league of the world’s finest brand builder in Africa.” He said, “we have our eyes set on conquering the world as an Africa titan and every time we win big on a continental or global level. We further imprint our mission as a win for Africa. Just under 9 short years Noah’s Ark has helped elevate Nigeria’s advertising and creativity industry to an enviable position, the record is there to bear us witness about our contributions to the development of the industry. Our huge wins are important for our agency as they further validate us living our mission statement. Talk Big, Walk Big.”

Maurice added, that the performance of the agency at this year’s African Cristal Awards makes him feel like the agency did little and got more. “Imagine what happen when we do a little more? Africa Cristal expects us to win big and what we simply did was to deliver on that confidence. This also signifies that our clients are hungry for international recognition that creativity does more than offer. For me and my colleagues that is where fulfilment is…”

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