The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to host the 14th edition of the Lagos Advertising and Ideas Festival (LAIF) awards.
According to the organisers, the event will hold December 14 in Lagos with the theme “Tori Tori of LAIF”.
The association disclosed this in a statement signed by AAAN Publicity Secretary, Jenkins Alumona.
LAIF Awards, which commenced in 2006, was instituted by the AAAN with the aim of recognising, rewarding and fostering creative excellence in all areas of marketing communications.
The statement quoted the Chairman, LAIF Management Board and AAAN Vice- President, Steve Babaeko as saying that this year’s awards will focus on storytelling and the authenticity of the African story.
According to the organisers, the awards will have three major events, namely the LAIF Seminar/Exhibition, Young LAIFERS Competition and the LAIF Awards Dinner.
They added that the LAIF Seminar/Exhibition is expected to attract practitioners and non-practitioners from the marketing community who will have an opportunity to engage with local and international brand luminaries as they provide in-depth insight into key marketing and marketing communications challenges as well as proffer solutions to the posers identified.
The statement added in part: “The Young LAIFERS competition is a creative contest organised to discover and promote young talents within the industry and among students of higher institutions while the LAIF Awards dinner will bring together captains of industry, business leaders and policymakers alike to celebrate the industry’s best of creativity, innovation and promotion of excellence in brand development strategies. “
The statement quoted AAAN President, Ikechi Odigbo who said that the LAIF award was the most credible creative rating in the Nigerian creative industry. He also stated that the awards would be expanded to accommodate entries from West Africa by next edition, with the aim of making it an event celebrating the best of creativity on the African continent in the foreseeable future.
Recall last year, DDB Lagos led the LAIF Awards medal table by clinching the prestigious Grand Prix award and amassing six gold, four silver and nine gold medals to emerge Nigeria’s most creative agency of the year. Its first gold came from the Outdoor/Poster category under the Corporate Image segment, for the MTN #ManInThe commercial for the MTN brand. The same creative won another gold for the agency before eventually winning the Grand Prix of the evening.