Consummate marketing professional, Oludare Kafar has joined Hello Products Limited, an African healthcare company based in Lagos, Nigeria and a member of Jagal Investments, as its new Marketing Director.
In his new position, Kafar will lead the marketing drive for the company’s products including Tetmosol, No. 1 Family Bar and Hot Passion. He will also lead the company’s product portfolio expansion and management as well as grow market share and brand equity
Prior to joining Hello Products, Kafar has had over 13 years’ experience working in the fast moving consumer goods (FMCGs), entertainment and media industries with specialties in New Product Development and Roll-out, Market Research, Effective Communication, Insightful Concept Writing skills, Trade Marketing and Go-To-Market strategy. He has occupied different management positions with various organizations including; Marketing Director, NTA-STAR TV Network and Marketing Manager, GOtv at MultiChoice Nigeria and Head of Marketing, Econet Media (Nigeria).
Kafar who, over the years has honed his expertise in identifying emerging market trend and good understanding of social media marketing commenced his professional journey as a Management Trainee in Sales & Marketing with FMCG giants, Reckitt Benkiser (RB) in 2006. He spent over five years at RB, rising steadily to the position of Brand Executive, Assistant Manager and Brand Manager before leaving in 2011 to join PZ Cussons as a Senior Brand Manager.
After a brief stint at PZ, he joined MultiChoice Nigeria as a Marketing Manager for GOTV where he spent three years working on the brand. In 2015, he joined Startimes as a Brand & Marketing Director before pitching tent with Econet Media (Nigeria) as Head of Marketing.
Oludare Kafar holds a Bachelor of Pharmacy (Hons) degree from the University of Lagos, Akoka, Lagos State. He is also has a Professional Diploma in Marketing from the Chartered Institute of Marketing, UK and studied Management Development Programme at the London School of Business and Finance LSBF.
