marketing

A new report from Dentsu Creative says about three in four chief marketing officers (CMOs) worry that their teams are producing more content that delivers less impact, as artificial intelligence makes it faster to create. Titled…

IHS Nigeria and Coca-Cola emerged as the biggest corporate winners at the 2026 Women in Marketing Communications Conference and Awards (WIMCA), each taking home two honours, as the event recognised more than a dozen brands for…

The President of the National Institute of Marketing of Nigeria (NIMN), Dr Bolajoko Bayo-Ajayi, alongside the Lagos State Commissioner for Commerce, Cooperatives, Trade and Investment, Folashade Ambrose-Medebem, and Procter &…

The Association of Digital Marketing Professionals (ADMARP) will host what it calls Africa's first cross-functional growth summit in Lagos this November. The summit is expected to bring together marketers, product managers,…

Researchers under the aegis of the Nigerian Marketing Research Association (NiMRA) have urged brands and other organisations to deepen their use of consumer intelligence and artificial intelligence as they seek to remain…

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual General Meeting in Uyo, Akwa Ibom State, from July 16 to 19, as it pushes for tighter collaboration and stronger standards in Nigeria’s experience…

Nigeria is ready for a major shift in how its markets are built and its brands grown, says Dr Victor Gbenga Afolabi, Group CEO Tech, Marketing, and Management Consultant and CEO at Hazon Holdings, Eko Innovation Center & GDM…

In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that…

Professor Uchenna Uzo, Dr. Chizor Malize and Dr. Ayo Awosika are set to lead an elite lineup of marketing, corporate and academic anchors converging in Port Harcourt for the National Institute of Marketing of Nigeria (NIMN)…

The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands. A newly released Media Intelligence Report by P+…