marketing

In the marketing world, there’s a generally agreed playbook: find a brand ambassador who perfectly embodies your product’s essence. For detergent brands, that’s historically meant MUMS—respectable, well-loved actresses who fit…

A few weeks ago, my team had the first session of our annual strategy session. Before then, I had spent my running session every morning asking myself what our direction for 2025 should be. Reflecting during one of those morning…

...AI Disrupting Marketing Since 1861 "These days, I find myself undertaking simple tasks I would typically leave to one of our agencies. Because I am particular about the kind of messages we put out there, I often spend my…

Over the years, experts in branding and Marketing have pointed out the strength and huge marketing opportunities that exist around important sporting events like the Olympics. Delivering a paper some years…

Fast rising marketing professional, Idara Udoh has assumed a new role as Marketing Manager for West Africa For 10by10 Styles, a subsidiary of Asia Africa for Investment and Consulting, a leading Japanese enterprise. In her new role,…

In my leadership position in the Digital Marketing space, I have observed the shifts in marketing budgets to Digital and also the percentage of that budget that is shifting to Influencer marketing. It’s therefore undeniable that…

Airtel Africa hosted a groundbreaking advertising event with industry experts in partnership with two AI organisations, Intent.AI and FonYou, to explore latest advancements in digital advertising technology and strategies recently…

Last Tuesday, the world celebrated World Radio Day. The United Nations General Assembly. During its 67th session, formally approved UNESCO’s proclamation of February 13 as World Radio Day. Since 2011 when it was endorsed,…

In most African countries, soccer is more than just a sport. It's an enveloping phenomenon that unites people of all ages, cultures, and backgrounds under the banner of passion, loyalty, and pride. The 2023 Africa Cup of…

In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.The landscape of…