The Association of Digital Marketing Professionals (ADMARP) will host what it calls Africa’s first cross-functional growth summit in Lagos this November. The summit is expected to bring together marketers, product managers, founders and tech executives into one room for a single day.
The event, tagged “The ADMARP Digital Product Growth Summit 2026”, holds on Friday, November 27, from 9am to 5:30pm, at 157 Gardens Event Centre in Ilupeju, Lagos. It will also stream live online for people unable to attend the event. Attendance is free, though in-person seats are capped at 1,000.
ADMARP, a Nigerian professional body for digital marketers founded in 2017, says the summit is built around a simple argument: that growth in African markets happens when marketing, product and leadership teams work together, rather than operating in separate silos.
The theme for this year’s event, “Great Marketing Does Not Start at Campaign, It Starts at the Product,” runs through the association’s promotional materials, which describe the gathering as a space “where Africa’s growth builders connect, learn, and shape the future of digital products.”
The programme reflects that cross-functional structure that’ll run concurrently across three stages; a main stage for leadership and vision talks, a room focused on marketing and growth tactics, and a room for product, technology and AI sessions. Attendees will be free to move between all three through the day. More than 22 speakers are expected, with names to be announced in batches through August. ADMARP has also opened a call for speakers for anyone hoping to get on stage.
Running alongside the summit is the inaugural ADMARP Digital Product Growth Awards, which will recognise work across 11 categories spanning marketing, product growth, artificial intelligence and the creator economy. Nominations open on August 20 and are free, with self-nominations allowed. Winners will be announced live at the summit on November 27.
ADMARP president Elizabeth Ogunseye described the event as a statement that Nigeria’s marketing and product community is ready for more substantive conversations, arguing that marketing has too often been treated as a campaign function rather than a growth driver.
The association says it has run more than 25 webinars and three major events since it was founded, including one previous gathering that drew over 1,000 attendees, but this marks its first summit built specifically around product-led growth.
Registration for both in-person and online attendance is open now on ADMARP’s website via a QR code, and a link on its social media pages, with online attendees to receive their access link closer to the event date.
