MTN Group names Omnicom Group as MTN’s lead agency partner across its footprint following a competitive pitch process. Cementing a partnership that commenced in 2017.
Regarding the appointment, Group Business Director, SPV Communication Solution a representative of the Omnicom Group, Saidat Lawal-Mohammed said “We’ve all had a tough year and this announcement couldn’t have come at a better time as a reward for the hard work and commitment of the team. We look forward to supporting the MTN Group as they achieve great feats over the next few years”.
“MTN is delighted with the outcome of the Global Marketing Services RFP. The calibre of submissions from all bidders was of an exceptional standard, despite the unusual circumstances we find ourselves in,” commented Bernice Samuels, Group Executive for Marketing. “Omnicom proved themselves not just as a creative powerhouse, but also demonstrated a solid commitment to partner with MTN in achieving our common goal to contribute to Africa’s progress.” she concluded.
Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers in 21 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. We are pursuing our BRIGHT strategy with a major focus on growth in data, fintech and digital businesses.