Consummate digital strategist and marketer, Ajayi Eyitayo has joined the services of MediaReach OMD (a member of the Omnicom Media Group) as the agency’s Business Lead Digital.
He will be responsible for the management of business operations and marketing campaigns across digital channels. He is also expected to strategically support the team leads across accounts to up sell business opportunities in form of campaign ideas, technology, and partnerships among others.
Prior to joining MediaReach OMD, he was the Head of Business and Media Investment at Webcoupers.
Ajayi’s vast experience cuts across creating performance-driven marketing strategies and digital solutions for some of Nigeria and international biggest brands including Lufthansa, Heineken, Legend Extra stout, Huawei Mobile, Nestel (Maggi, Nescafe, Golden Morn), Transsion Holdings West Africa (Tecno, infinix and Itel mobile), Malta Guinness, Tiger brand/Dangote, Mondelez International(Bournvita & Clorets), Globacom, Airtel, Letshego, First-Ally (Moinnow), and helping several small and medium businesses to leverage digital to grow their businesses.
He holds a Bachelor’s degree in Industrial Chemistry from the Covenant University and a Master of Business Administration (MBA), from the same University.
He also holds several licenses and certifications which include: CDMP8.0 – Certified Digital Marketing Professional from the Digital marketing institute; CAM Diploma in Marketing Communication from the Chartered Institute of Marketing. He is also a certified Project Manager from CompTIA & Scrum Master.
He started his career at Mindshare as Executive Digital Marketing, later moved to mediaReach OMD as Executive media Planner in the early stage of his career before he moved to other notable agencies and brands to occupy other key positions. Some of the agencies and brands are: Bytesize, Sponge limited, Transsion Holdings and Webcoupers.