Managing Director, Emerging Markets, YouTube EMEA, Mr. Alex Okosi has revealed that video sharing and social media platform, YouTube is experiencing consistent channel growth and subscribers’ increase with Nigeria, South Africa and Kenya leading the chart.
Okosi said this while giving the YouTube specific updates across African markets during a recent webinar.
He said for Nigeria alone, the percentage of YouTube channels making seven figures or more in revenue, has been growing consistently over 60 per cent year over year, with over 650 channels having over 100 thousand subscribers each.
This, he explained, is a consistent increase of over 50 per cent year over year. He also revealed that there are about 35 channels from Nigeria having over one million subscribers, which is an increase of 50 per cent year over year. Another interesting revelation Okosi made was that over 75 per cent of watch time on content produced by channels in Nigeria comes from outside of Nigeria.
For the South African market, he said the percentage of YouTube channels making six figures or more in revenue, is up over 40 per cent year over year, with over 300 channels having over 100 thousand subscribers, which is an increase of over 6o per cent, year over year. There are about 25 channels from South Africa having over one million subscribers, which is an increase of over 30 percent, year over year, while over 65 per cent of watch time on content produced by channels in South Africa comes from outside of South Africa.
For the Kenya market, Okosi said the percentage of YouTube channels making seven figures or more in revenue, is up over 60 per cent year over year, with over 400 channels having over 100 thousand subscribers, which is an increase of over 70 per cent year over year. There are six channels having over one million subscribers and one channel with over 500 million views, while over 45 per cent of watch time on content produced by channels in Kenya comes from outside of Kenya.
Commenting YouTube African investments, Okosi said since the 2020 launch of the #YouTubeBlack Voices programme, creators from Kenya, Nigeria and South Africa were selected to participate in programmes earmarked to help amplify their authenticity, narratives and intellectual power.