Youtube

YouTube has launched a global ad campaign in support of Shorts, a feature that allows creators to edit and share videos 60 seconds or less in length on a mobile phone. The shorter side of YouTube campaign reaches out to attract Gen…

Research from news publisher Reach claims that the risk of brand safety issues on trusted news sites has been overstated. Marketers have grappled brand safety fears since 2017, when many learned they were directly funding Isis via…

By Jeremiah Agada Building brand awareness and successfully interacting with consumers is a crucial part of marketing today. Conversely, content has always remained a valuable currency of marketing, and video content is one of…

Dentsu Aegis Network has acquired Branded Ltd, organisers of YouTube FanFest global tour and All That Matters in Asia Pacific to boost its live events capabilities. The acquisition will see Dentsu park Branded under its lifestyle…

Google is saying sorry to disgruntled YouTube TV subscribers in the form of a one-week credit after the streaming service failed during the middle of a crunch World Cup semi-final between England and Croatia. US football fans were…

Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a YouTube video, unlike Trueview…

YouTube launches 'TrueView for reach' format to help brands catch a 'scattered' set of eyeballs. YouTube announced the addition of a 'TrueView for reach' format to its 6-second TrueView ad product offerings. This announcement came…

YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels…

New data from Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next  five years, reaching $37 billion by 2022. This is up from an…

Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their…