Digital marketing egghead, Muyiwa Aleshinloye has exited the services of Insight Redefini where he was Group Head, Digital, to pitch tent with Africa’s leading full-service, online travel concierge, Wakanow as Head of Marketing.
In his new position, Muyiwa may be expected to bring over 15 years of multi-industry experience in Business Strategy, Digital Marketing and Brand Management to leading and coordinating the marketing efforts at Wakanow among other responsibilities.
While he was at Insight Redefini, Muyiwa was responsible for the growth of the digital business for Insight Publicis, Starcom Media Perspectives, Leo Burnett and All Seasons Zenith. He also worked on some of the world’s biggest brands like Mondelez, Pepsi, VISA and Samsung.
Prior that, he was at Nitro 121 where he had the full responsibility for growing the digital and experiential business unit, with focus on the intersection of strategy, brand management, innovation & technology, product development, and experiential marketing.
He also led brand portfolio of international and local giants including British American Tobacco (BAT), British Council, FBN Insurance, Frutta, & GOtv through strategy, account management, media planning, media mix optimization and budgetary control of all digital (and experiential) marketing activities, as well as championed a new culture of innovation and digital transformation within the agency that integrates the values and vision of the company.
Muyiwa began his career as a Marketing Executive at Skyteam Gas in 2011. He went on to become a Business Development Manager at MF Intrade Company. In 2015, he became the Head, Experiential Marketing of MediaVision Limited. From there, he left to join Worldbay Technologies as a Business Development Executive before going to Ringier Nigeria.
He is an alumnus of the University of Ilorin where he obtained a B.Sc. in Biochemistry and also an alumnus of the University of Lagos where he obtained a M.Sc. in the same course.