Showmax, Tiktok Collaborate On The Naija Comedy Festival Hashtag Challenge

Africa’s top streaming platform, Showmax, is partnering with top video-sharing platform, TikTok to organize an online challenge tagged the Naija Comedy Festival hashtag challenge.
The Challenge which kicked off on Thursday, 10th of November, 2022 was organized to allow young and aspiring content creators to become the next TikTok Comedy Star. It will run for 4 weeks on TikTok, while the voting stage of the challenge will happen in the final week.
According to the organisers, 5 finalists will win prizes from Showmax and TikTok as well as a mentorship session with the top content creator and skit maker, Mr. Macaroni. The winners will be chosen and announced at the live finale event on TikTok.
Speaking on the challenge, Busola Tejumola, Executive Head, Content, and West Africa Channels, MultiChoice Nigeria said, “This partnership with TikTok on the Naija Comedy Festival is one of the many ways we at Showmax are reiterating our commitment to supporting young and local content creators. We are excited about the growth the creative industry is experiencing and we cannot wait to see the output from the talented content creators.”
Commenting on the challenge, Boniswa Sidwaba, Head of content programming at TikTok, SSA, said: “As an entertainment platform, TikTok is committed to building a safe environment that inspires creativity and supports the discovery of creative talents within our community. Comedic content is extremely popular on the platform and nurturing and supporting local comedy creators remains a top priority for us. There has been significant growth within the comedy creator community on TikTok and we are happy to partner with Showmax in encouraging the creative industry in Nigeria through The Naija Comedy Festival hashtag challenge.”
To join the challenge, participants are expected to post their original comedy or skit on TikTok with the hashtag #NaijaComedyFestival. The best TikToks from the challenge will also go onto www.showmax.com.
Showmax remains committed to telling authentic local stories and is currently the home of local and international content. From as low as N1,200, subscribers can enjoy lots of premium entertainment content at www.showmax.com.