Access Bank PLC, one of Africa’s leading retail banks, has appointed Folayemi Oyebade, a marketing communications professional and digital content creator as the Head, Market Strategy & Product Promotions.
In her new role, Folayemi will be responsible for developing marketing communication initiatives for the retail business – product activation and promotions, content marketing, media relations & sponsorships.
Folayemi is a highly professional, dynamic, impeccably presented, and driven brand management and event management individual with experience in maximizing the awareness, sales, and profitability of new and existing brands, both nationally and internationally.
Before joining Access Bank, she was the Product Marketing Manager at Sendy ltd where she was responsible for driving growth and acquisition for the business units in EWA, and also supporting and overseeing the development of Sendy’s brand image in the market to increase value and build credibility – the local brand champion.
Prior to joining Sendy Ltd, Folayemi was the Account Director at Insight Communications.
She started her career at TBWA as a Brand Executive, and move to 141 Worldwide Ltd as the Senior Brand Manager.
Folayemi holds a Bachelor of Arts in English language and Literature from Covenant University as well as Master of Arts, Communication, and International Marketing from the University of Surrey.
She is skilled in product management, product marketing, and customer relationship management (CRM).
