WhyFinite Unveiled In Lagos, With Leaders Of ARCON, NIMN, ADVAN, AAAN, MIPAN, Others In Attendance

L-R: Kayode Adigun, General Manager, Finance & Corporate Services, Sovereign Trust Insurance PLC; Segun Ogunleye, General Manager, Marketing, SevenUp Bottling Company; Idorenyen Enang, President, NIMN; Bolaji JUNAID, Founder/ CEO, WhyFinite, Daniel Afolayan, Co-Founder/ CTO, WhyFinite; Mrs. Susan Agbo, Head, Corporate Planning, Research and Strategy Directorate, ARCON; Tosin Ibrahim, Acting Chief Growth Officer, WhyFinite; Lanre Basamta, Group Head, Mobile Financial Services, Interswitch.

WhyFinite, a global marketing technology startup focused on delivering cutting-edge solutions, was officially launched recently at an event attended by top marketing professionals in Nigeria themed “Unlocking Unlimited Potentials”. The new agency, which is help businesses of all sizes achieve their marketing objectives through innovative technology-driven strategies, is set to revolutionize the marketing landscape in the country with a core focus on people, brands, and businesses who are tired of the status quo.

In attendance at the launch which took place at the prestigious Lagos Marriott Hotel were top marketing professionals and experts such as the Keynote speaker, Idorenyen Enang, President, National Institute of Marketing, Dr. Lekan Fadolapo, ably represented by Mrs. Susan Agbo, Head, Corporate Planning, Research and Strategy, ARCON: Mr. Kayode Adigun, General Manager, Finance & Corporate Services, Sovereign Trust Insurance Plc; Segun Ogunleye, General Manager, Marketing, SevenUp Bottling Company; Lanre Basamta, Group Head, Mobile Financial Services, Interswitch as well as a TV celebrity and host, Denrele Edun.

WhyFinite is led by a team of seasoned marketing professionals with decades of experience in the industry. The group includes experts in concept development, Strategy, Data analytics, digital marketing, social media, branding, Personalized marketing, search engine optimization (SEO), content marketing, product development, and talent management. With these diverse sets of skills, WhyFinite is well-equipped to meet the marketing needs of businesses across various industries in these contemporary times infusing pop culture and creativity.

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“We are thrilled to launch WhyFinite and bring our expertise to help businesses achieve their bottom line,” said Bolaji Junaid, the CEO of WhyFinite. The Co-founder and CTO of WhyFinite, Afolayan Daniel, provided more insight into the creative thinking and work culture at WhyFinite – “Our team is dedicated to providing innovative and effective marketing solutions that leverage the latest technology and data-driven insights.”

In his keynote, Idy Enang noted that Nigeria is filled with opportunities and will always be. Still, marketing must focus on the who, noting that people make things happen regardless of wits, plans, and strategy. “Without the who, nothing will work, it’s one of the things we need to get right in Nigeria ”.

The event concluded with well-wishers and current clients of the company delivering their goodwill messages and testimonials while the WhyFinite team unveiled her inaugural advisory board consisting of Mr. Kayode Adigun (CFO, Sovereign Trust Insurance), Dr. Ayo Ogunsan (Chairman, Executive Motors), Charity Ilevbare-Adeniji (head of brand marketing at now-u, UK), Tunde Sule, (Former Executive Creative Director, Casers Group) and Taopheek BABAYEJU (CEO/Lead Consultant at iCentra Consulting).

L-R: Folake Johnson, Head of Marketing, Enstore; Grillo Adebiyi, Lead, Growth Marketing, Cowrywise; Bolaji Junaid, Founder/ CEO, Whyfinite; Olamide Bello, Account Director, Ogilvy Africa; Sam Okolie, Account Director, Insight Publicis.