TBWA\Concept Unit, a leading advertising agency in Nigeria, has announced the appointment of George Onukwu as its new Executive Director. With a background as the company’s former Business Director, George’s promotion aligns with TBWA\Concept’s vision of becoming a disruptive collective that accelerates growth by challenging the status quo and driving innovation.
Since joining the agency, George has consistently exemplified this vision, propelling TBWA\Concept, Nigeria, to new heights through his unwavering dedication, innovative thinking, and strong leadership skills. His commitment to leading positive change and empowering Nigerian talents has significantly contributed to the company’s growth and success.
Mr. Kelechi Nwosu, CEO of TBWA\Concept Unit, emphasized George’s consistent dedication and ability to challenge conventional thinking, stating that his promotion is a testament to these qualities. Nwosu believes that George’s leadership will play a crucial role in realizing the agency’s vision and accelerating the development of the Nigerian advertising sector. “George’s promotion is a testament to his consistent dedication and his ability to challenge conventional thinking. His leadership will be instrumental in realizing our vision, accelerating the development of the Nigerian advertising sector. We are confident in his ability to lead us towards a promising future.”
In his new role, working alongside other members of the Executive cadre, George will concentrate on diversifying and optimizing the company’s services to provide customized solutions for clients and foster the growth of agency platforms. Furthermore, he will spearhead investments in talent development, data science, and cutting-edge technology, ensuring the long-term sustainability of the agency.
George brings extensive academic qualifications to his new role, including an MBA from the prestigious London School of Economics and Political Science (LSE), along with several certifications from esteemed institutions such as the Chartered Institute of Marketing (CIM), the Lagos Business School, Pan-Atlantic, Meta, and the Digital Marketing Institute. These qualifications further strengthen his ability to drive innovation and growth in his new position.
TBWA\Concept Unit is part of TBWA\Worldwide, an international advertising agency committed to disruptive ideas brought to life through innovative execution. Based in Lagos, the agency is dedicated to creating and managing brand behaviour in the modern world, working tirelessly to drive growth and innovation within Nigeria.