AT3 Resources, the strategic communications partner for Meta in West Africa, has won the IPRA award for Technology under the agency category with the multi-pronged communication campaign, “#NoFalseNewsZone” in Nigeria and Ghana respectively.
The campaign was aimed at helping people think critically about the messages they see online before forwarding them to others. It was an innovative, interesting, and engaging campaign to help people understand the consequences of false news and contribute to curbing its spread.
Over the span of five years, AT3 has embarked on numerous impactful brand and corporate campaigns and has collaborated with many industry stakeholders to achieve great results. In 2022, the agency collaborated with Brand Africa to celebrate African brands in Nigeria, won the prestigious Sabre Certificate of Excellence in 2022, the Marketing Edge Award for the Outstanding Young PR Agency of the Year in the same year, and the BrandCom Award for ‘Young Public Relations Agency of the Year’ in 2021.
IPRA, the International Public Relations Association, was established in 1955 and is the leading global network for PR professionals in their personal capacity.
IPRA is the organiser of the public relations’ annual global competition, the Golden World Awards for Excellence, which was established in 1990 to recognize excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations.